Monday 25 July 2011

Is Fashion Bizarre a Prey of Advertisers?

The advertising industry has been one breed of industry which has always entices people towards them. For instance, if we talk about some of the latest products we can hear much of miscellaneous reviews from different users. A comment from one of the pantene shampoo user states that she was so much provoked by the bollywood queen shilpa shetty advertisement, that she desperately desired to use prior to her launch, but after her use she was not much contented with the product. Another case is of Olay whitening cream, where the various users were giving their own reviews, some of them liked it as a formula of lightening their marks, whereas others found it completely worthless, giving it transient results because of the bleaching exacts which makes skin appear fair till the time you use the product. A cosmetic ad of ELLE-18 series, dewlips lipstick with a new body transformation led it in a whole new packaging into color bombs, lures young girls to buy a cheap yet smart range of lipsticks, though, only few of them realized that they are paying extra pennies only for the body makeover.

These days, the advertiser's main motto is to fascinate people and increase the sales volume of their product. However, they should think in the interest of the people and the society. Apart from this, there are some authentic advertisers who think in the interest of the people, for example. Consumer rights advertisements which are initiated from our govt. in the interest of the society, and to make them aware about our rights. The charming models, attractive faces and gorgeous bodies are the main elements of a successful ad. Nobody notices the statutory warning attached to it, they get so much attracted towards the advertisement and they simply adhere to it. A simple suggestion for all users is to first learn about the product before its consumption. 

1 comment:

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